{"id":112,"date":"2019-03-15T15:46:36","date_gmt":"2019-03-15T15:46:36","guid":{"rendered":"http:\/\/blablamaterio.com\/?p=112"},"modified":"2019-12-12T23:43:49","modified_gmt":"2019-12-12T23:43:49","slug":"110-2","status":"publish","type":"post","link":"https:\/\/blablamaterio.com\/en_gb\/110-2","title":{"rendered":"O! Newsletter #110"},"content":{"rendered":"

Damn, where could it be?<\/strong><\/p>\n\n\n\n

    I can't wrap my head around it, I've been looking for two hours now... When did I last use it? Anyway, I'm pretty sure I had it with me this morning, when I had that talk with Jean-Bernard about his son's higher education...
    Actually it all comes back to me now, it's exactly during the meeting on the new eco-designed packaging that I lost it. Yes, that has to be when it started. It's always the same, everytime someone talks to me about environmental issues, global warming, collapse of the biodiversity, imminent apocalypse... Boom, I suddenly lose it and find myself in the middle of a mediocre movie scenario, with a very clear schematic pattern of good guys, bad guys, the champions of the greater good eventually defeating the scary-looking forces of evil. It ain't so subtle, even quite binary, but it makes it all so much more simple, clear, comforting, a kind of manichean \"just gotta\" therapy to adress the current disorders we face. So the meeting went pretty well, quick and efficient. For this new packaging we just gotta use natural, biodegradable, environment-friendly, plastic-free materials (or with that new ethic bio-ethylen made from non-GMO banana skin in an autonomous Venezuelian village that looks great) and done it is, eco-conception exercise over. Bertrand even had the great idea of using \"vegan leather\" (sic) for the sticker and closing ribbon. Jacqueline and Fran\u00e7ois, from marketing thought it was genius and had a great \"storytelling impactance\" (sic). \"Vegan leather\" has to be eco-friendly, right? By the way, Jacqueling has recently read a dithyrambic article about an \"apple leather sofa\", which is apparently a very efficient material to save the planet, and a very \"positive-thinking customer experience\" (sic) (sic)<\/em> pour l\u2019\u00e9tiquette et le ruban de fermeture. Jacqueline et Fran\u00e7ois, du marketing, trouvent l\u2019id\u00e9e super, c\u2019est tr\u00e8s \u00ab\u00a0impactant  pour le storytelling\u00a0\u00bb (sic)<\/em>, le \u00ab\u00a0cuir vegan\u00a0\u00bb c\u2019est forcement quelque chose d\u2019\u00e9colo, non? Jacqueline a d\u2019ailleurs lu derni\u00e8rement un article dithyrambique sur un nouveau canap\u00e9 en \u00ab\u00a0cuir de d\u00e9chets de pommes\u00a0\u00bb, un \u00e9co-mat\u00e9riau apparement super efficace pour sauver la plan\u00e8te, et une \u00ab\u00a0exp\u00e9rience client tr\u00e8s positive-thinking\u00a0\u00bb (sic)<\/em>.
    But the problem is... Now I do doubt. Are solutions that simple, have we grasped the real size of the problem, chosen the right approach? Have we not been abused by empty made-up words, which would deserve to be questioned, thought through, taken from a distance? Ah, my head hurts. Anyways, I always lose it when I need it the most... It has to be at the coffee machine, or somewhere around it. Ah, finally, there it is! Nah, that's my phone... But where is that goddamn brain?? I do need it right now to save the planet, which is actually quite important, enough messing around!<\/p>\n\n\n\n

Quentin<\/p>","protected":false},"excerpt":{"rendered":"

Mais o\u00f9 ai-je bien pu l’\u00e9garer?     Je comprends pas, \u00e7a fait deux heures que je le cherche\u2026 Quant est-ce que je l\u2019ai utilis\u00e9 pour la derni\u00e8re fois? En tout cas je suis s\u00fbr que je l\u2019avais avec moi ce matin, lorsque je discutais avec Jean-Bernard des \u00e9tudes de son fils…    En fait, \u00e7a […]<\/p>","protected":false},"author":1,"featured_media":704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[15,19,18,16,14,36,21,20],"_links":{"self":[{"href":"https:\/\/blablamaterio.com\/en_gb\/wp-json\/wp\/v2\/posts\/112"}],"collection":[{"href":"https:\/\/blablamaterio.com\/en_gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blablamaterio.com\/en_gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blablamaterio.com\/en_gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blablamaterio.com\/en_gb\/wp-json\/wp\/v2\/comments?post=112"}],"version-history":[{"count":2,"href":"https:\/\/blablamaterio.com\/en_gb\/wp-json\/wp\/v2\/posts\/112\/revisions"}],"predecessor-version":[{"id":413,"href":"https:\/\/blablamaterio.com\/en_gb\/wp-json\/wp\/v2\/posts\/112\/revisions\/413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blablamaterio.com\/en_gb\/wp-json\/wp\/v2\/media\/704"}],"wp:attachment":[{"href":"https:\/\/blablamaterio.com\/en_gb\/wp-json\/wp\/v2\/media?parent=112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blablamaterio.com\/en_gb\/wp-json\/wp\/v2\/categories?post=112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blablamaterio.com\/en_gb\/wp-json\/wp\/v2\/tags?post=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}